Brief 

Promote the ambient lightning

of the All-New Jetta.

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Idea

Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere.

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Credits

Art Direction

Agency: DDB Canada

Illustrator: Jack Teagle