Essential -

Mira

Idea

Mira service dog owners are often denied access to public places because of their dogs. However, a Mira dog is an essential tool for their autonomy, just like a wheelchair.

Credits

Creative Direction, Art Direction

Agency: Publicis Montréal

Director: François Jaros

Production house: 4zéro1

Photography: Alain Desjean
(Rodeo Productions)