Give a second chance
1 in 10 women in Montreal has neither a job nor a degree. Fringues is a YWCA second-hand boutique
helping women reintegrate the job market.
To help more women, Fringues has to receive more clothing donations.
People only wear 20% of their clothes regularly, the rest just sits in their closet.
A smart clothes hanger that lights up when a garment hasn’t been worn for three seasons,
reminding the user to donate it to Fringues.
Art Direction, Set Design
Agency: DDB Canada
Industrial Designer: Olivier Raymond
Video: Nathan Lang
Illustrator: Mathilde Corbeil
Motion Designer: Agathe Bray Bourret