Tobacco VS Planet -

RSEQ/ De Facto

Idea

How do you raise awareness to today’s youth (17–25), a demographic that’s increasingly jaded with anti-smoking campaigns? By showing them the very real impact of the tobacco industry on something they’re interested in and concerned about: the environment.

Credits

Creative Direction

Agency: Publicis Montréal

Director: Jérémie Saindon

Production house: 4zéro1