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Tobacco VS Planet -

RSEQ/ De Facto


How do you raise awareness to today’s youth (17–25), a demographic that’s increasingly jaded with anti-smoking campaigns? By showing them the very real impact of the tobacco industry on something they’re interested in and concerned about: the environment.


Creative Direction

Agency: Publicis Montréal

Director: Jérémie Saindon

Production house: 4zéro1

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