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Cinéma L'Amour -Viens (Come)

Context

The legendary Montreal cinema that features adult films and organizes erotic evenings, closed its doors at the start of the pandemic.

Idea

To celebrate its reopening and extend a warm welcome to all patrons, we created a series of prints that play on the double meaning of the word VIENS / COME. Passerby are invited to come not only to the cinema, but also once inside.

Credits

Creative Direction, Art Direction

Agency: Publicis Montréal

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